Biodata is all around us.
Capturing it is straightforward.
Visualizing it is an art.
Over the past five years, Lightwave's emotion technology has captured the world's imagination. From inspiring physical installations to premium research studies, our unique end-to-end process incorporates biofeedback into experiences, including heart rate and facial coding.
Most companies in this space only understand the science behind their technology - but don't understand the client's business needs and creative objectives.
We are different.
A collection of artists, branding experts, designers, neuroscientists and engineers, Lightwave's specialty is designing high-end creative and technology solutions that enable brands, artists, sports teams and agencies to measure, analyze, visualize and utilize emotion. Every project build reaches audiences in an inspiring and powerful manner that impactfully drives our clients forward.
Our award-winning bioanalytics technology has delivered countless extraordinary experiences and pioneering content for premium clients including Pepsi, Adobe, Unilever, 20th Century Fox, Google, eBay, Jaguar and many more.
Innovative businesses understand the power of emotion. Partnering with Lightwave ignites the connection between brands and their audience by using emotional impact as a metric of success.
Los Angeles, CA
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Future technologies will require new metrics.
Human-computer interaction is evolving to become invisible. As more natural modalities of interaction emerge, that the notion of a "click" - the defacto standard of measurement in the media and marketing worlds - is quickly going the way of the dodo.
What will replace the click?
Experts, technologists and industry leaders alike believe it will be emotion.
TED Conference | Vancouver, BC, Canada
"The Body's truth" bioreactive installation
Cannes Lions | Cannes, France
Mindshare + Lightwave research study and presentation
Wimbledon | London, England
Large-scale installation at all-england club
The Revenant | Touring Activation, USA
multi-city film screening data collection and visualization
About Rana June
Rana June is one of the world’s most influential creative technologists. Throughout her career, she has been at the forefront of tech trends—mobile apps, tablet computers, wearables, biofeedback sensors, augmented reality and
more — predicting, shaping, and inspiring the way we
interact with technology.
The primary focus of June’s work is the physiology of human emotion. In creating algorithms that translate biodata into visual and aural experiences, she uses the unseen functions of the mind and body to take interactivity to an entirely new level.
Over the past 10 years, her groundbreaking work has generated a broad spectrum of innovative and ambitious output, from large-scale data analytics programs to site-specific multimedia installations, transforming billions of emotion data points into immersive works of art.
June’s fascination with visual interpretations of biodata began in adolescence, when her father, a physician, taught her to
use an electrocardiogram machine. In 2012, after years of experimenting with the ways technology can be used to explore human emotion, she founded Lightwave.
As a musical artist, Rana June pioneered the field of mobile music-making. June has performed hundreds of sets at venues including Apple, the TED Conference the White House Correspondents Dinner.